Here is the Prezi which I am just finishing at #MediaLit.

Dreams and Nightmares

In Dreams and Nightmares, I suggested that the students set up a WordPress blog to write their thoughts about their lectures, seminars, and presentations they observed from others. Due to Validation requirements, I couldn’t set this as a compulsory exercise, so I wasn’t sure if anyone would take me up on the idea, but Phil did, and you can see what is already turning into a very impressive exercise here.

Media Studies Dissertation

In talking to Helen, one of my FYP/Dissertation students, it became clear that she loves experimenting with making YouTube videos, and also wanted to conduct research into the values evident in Sainsbury’s advertising, and whether these resonated with viewers. This therefore seemed a great point at which to USE YouTube to help her conduct her research, so please do help her if you can.

I liked this design as it seems clean and fresh, but now Vigilance looks a little 1990s, and I want something a bit smoother, a bit more Web 2.0, smoother edges. The general turn seems to be towards grey/black designs, and that may happen, but I like having some colour, preferably more than just colour, so I’m also on the lookout for a new design for my logo – I have a pretty strong idea what I want, but can’t execute it!

I quite like this Black Power 1.6 theme, especially as Twitter is the tool I use the most. It looks clean, fairly Web 2.0, the colour strip across the top takes away from the grey, and the Twitter-bird adds a fun touch, whilst also showing my latest tweet (lots of others complained it didn’t work for them, but this went straight in), and there are options to add space for advertising (not that I want to entirely go down that route, but hey, we all have to make a living!).

Anista was the first theme that caught my eye, especially with the option to have a scrollbar with lots of portfolio items on it, but that doesn’t appear to be fully working… the red is definitely me though!

Magazeen is offered by Smashing Magazine, and seems nice and fresh… not entirely sure about the way the material bounces across the middle, and the columns don’t seem to fit right…

Expect this debate to go on for a wee while. I am also debating the Studio Press themes, as recommended by @documentally, who uses Revolution Pro for his Our Man Inside.

These videos are taking a while to upload… there will be 3 in total. This is my first attempt at making something “real” with Jing, a basic introduction to setting up a WordPress account for my ‘”Dreams and Nightmares (Britain in Europe)” history module – I thought I could give the students access here, rather than spending 15 minutes in a lecture room without a computer…

Current trends in digital media focus upon crowd-sourcing, collaboration and bottom-up approaches to material. A commonly used phrase is that sellers should ‘fish where the fish are’, with the trend having moved from ‘push’ marketing to ‘pull’ marketing (where users opt in). Since 2004, the ‘fish’ have largely been on social networking sites. Friends Reunited , launched in 2000, was the first social networking site to achieve prominence in the UK, but since 2004, such sites have exploded exponentially, although the emphasis is moving from quantity to quality.

Blogging consists of regular online entries, generally displayed in reverse-chronological order. No website which is interested in improving its search rankings (on Google) can afford to be without a blog. Each entry should be targeted around a keyword, consist of around 500-800 words, include an image, and offer a call to action.  Popular software includes WordPress and Blogger.

Much social media is used to provide traffic streams back to blogs and websites. The ROI (return on investment: which tends to consist of time rather than money) can be hard to quantify, but indicators such as traffic spikes and external comments can be used as measurements.

The dangers of social media are often quoted, and there are legal issues, including the dangers of harassment, cyberbullying, defamation, information leaks, misinformation and loss of intellectual property. There are concerns about security, privacy, stolen IDs, the permanency of information on the web (if you don’t want to see it on the front page of a newspaper, don’t post it). Companies are concerned about the spread of malware, time-wasting and the dilution of brand reputation. For companies using social media as push-marketing, the story is not good.

The benefits, however, are recognised by many. Regular users of social media, especially those who concentrate on one or two networks at a time, find it a great place to find others working in the field, to share and build on information, rather than multiple users reinventing the wheel. With an increased focus on authenticity, trust and relationships are built through regular interaction (one Tweet a day won’t cut it), whether that is with new external contacts, or for internal communications, and users become adept at adapting to each new system.

Twitter, created in 2006, is a form of microblogging. Initially based upon SMS messages, ‘tweets’ are limited to 140 characters, displayed and delivered to the author’s ‘followers’. A ‘retweet’ (RT) is when another user reposts your message, thus circulating it to their followers – a true compliment. Twitter is great for making and maintaining contacts with others with similar interests, with hashtags, e.g. #history, helping find these. Hashtags are especially useful for conferences, and for pulling news on a particular story. Average user age 25-54, although the celebrity culture means an increasing number of younger users.  Third party applications, especially via iPhones, expand the usability of Twitter.

Facebook, created in 2004, has changed recently changed its core user base of 18-34 year olds to 35-65 year olds. Facebook has 350 million active users worldwide, with a successful targeted paid-for advertising model, and third party applications are key. Interest groups can create Group Pages, whilst fan-pages offer more marketing potential. Facebook is typically used to maintain friendships with people already known in the ‘offline world’, making viral campaigns successful (see Ikea example: http://www.youtube.com/watch?v=0TYy_3786bo).

MySpace in 2006 was the biggest social media site, but was overtaken by Facebook in April 2008. It collects great amounts of data about its users, so advertising is very targeted. MySpace offers customisable backgrounds, ability to upload videos and MP3s. The site is largely used by musicians, and it is claimed that artists such as Lily Allen, the Arctic Monkeys & millions of other artists been ‘discovered’ through the site.

Bebo, an acronym for “Blog early, blog often, has existed since 2005. Offering quizzes, videos, photo uploads, music, pop polls and third party applications, the site is typically used by younger users, built around school networks.

LinkedIn has the strongest reputation in the business world. Users can import their CV, link to Twitter, blogs, and Slideshare. Users can host readings lists and join groups with similar interests. LinkedIn recommends connecting only with those you really know as users can post recommendations on their connections. Companies can also create an online portfolio. Particularly good for head-hunters, job-hunters and entrepreneurs.

Ning , Chinese for peace, launched in October 2005, offers an online platform for people to create their own social networks around specific interests, whether local or global. Network pages are customisable with features, visual design and member data. Educational groups have found them great places to connect and start discussions.

Second Life is an internet-based virtual world launched June 2003. Its users create avatars for themselves, are called Residents, and interact with each other and the virtual environment, participating in individual and group activities, travel the world, undertaking tasks, and creating and trading virtual property and services with one another. Users must be over 18, although Teen Second Life is available to those aged 13+.

YouTube, created in 2005, is a video sharing website on which users can upload and share videos, and create themed playlists of favourite saved videos. In March 2008 it was estimated that it would take 412.3 years to view all YouTube content. A more professional version is Vimeo, and a Christian specific version is Tangle, which also offers other features.

Flickr, created in 2004, is an image and video hosting website, widely used by bloggers to host images that they embed in blogs and social media. Hosting over 4 billion images in October 2009, the site offers photo storage, tagging, photo-favouriting, group photo pools, and rating by level of ‘interestingness’.  Picasa is a similar site.

Google Wave, created 2009, expected to go global in 2010, is an online collaboration tool that enables groups of people to edit and discuss documents simultaneously on the web. Unlike email where messages are passed back and forth, Wave hosts a single real-time copy of a conversation that all participants can edit and add to. A confusing interface has slowed its uptake. Helpful:  http://completewaveguide.com/

Wikis tend to be used to create collaborative websites, the most famous of which is Wikipedia, created in 2001, offering 13 million articles in more than 200 languages by September 2009. Wikis do not offer static content, but actively seek to involve the visitor in an ongoing process of creation and collaboration. Changes can usually be made without review, although entries can be post-moderated, with a record kept of page changes.

Squidoo is a community-based publishing platform  on which users create “lenses”. Lenses are pages, tending to be overview articles, gathering everything a user knows about a topic of interest. Launched in 2005, Squidoo is in the top 500 most visited sites in the world.  Hubpages is similar.

Skype is a software application that allows users to make voice calls over the Internet (VOIP), whilst also allowing instant messaging, file transfer and video conferencing. Calls to other users of the service are free, while calls to other landlines and mobile phones can be made for a fee. Chats can be copied and stored elsewhere, although there’s no ability to save conversations.

SlideShare is a slide hosting service which allows users to upload, view, comment, and share slideshows and other documents. Such sites are particularly helpful in the fields of and web-conferencing, with videos, audios, animations easily contained within presentation slides. Slideshows can be embedded in blogs, and users can join interest groups. A great information source, but be aware of Intellectual Property issues.

Digg is a social news website, where users submit links and stories to share with others. Users can vote and comment on submitted links and stories. A story that is voted up is ‘digged’, a story voted down is ‘buried’. The site has come under criticism for allowing sensationalism and misinformation to thrive.

Delicious is a social bookmarking site, allowing users to tag, save, manage and share web pages from a centralized page. Tagging is the key, with each bookmark tagged with freely chosen index terms. Users can network with others interested in similar tags, and see other webpages which have been tagged under the same term, e.g. http://delicious.com/tag/socialmedia. The ‘hotlist’ on the homepage gives a taste of internet trends and memes (catchphrase or concept that spreads rapidly from person to person via the Internet). Reddit and Stumbleupon are similar sites.

Diigo allows users to highlight text and attach sticky notes to specific parts of web pages, and remain available when users return to webpages. Highlights are collected in a library, and entire sites and associated documentation can be saved for future use or downloaded for online browsing.  Items can be tagged, and can also be published as blogs, reports and slide-shows. Content is fully searchable, and users can join groups for those with similar interests.

Friendfeed is a real-time feed aggregator consolidating updates from social media and social networking websites, social bookmarking websites, blogs and micro-blogging updates, or any other RSS/ Atom feed. Friendfeed provides the facility to track activities across social media networks. A concern is that readers will comment on blog-posts within FriendFeed instead of on blogs, resulting in fewer page views for the blogger.

Many sites use a form of ‘tagging’, a form of metadata which helps describe an item and allows items to be grouped, creating a ‘folksonomy’ or collaboratively created list. Convergence is a key term, and sites such as DandyID (http://www.dandyid.org/id/drbexl) allow users to collate their digital fingerprint in one place. Increasingly social media sites are being accessed via smartphones, for which many specific applications have been developed (over 100,000 for iPhones in November 2009). There is an increased emphasis on single-sign in, leading to the development of options such as OpenID and Facebook Connect. Most of the programmes we now take for granted didn’t exist 10 years ago, so as new platforms continue to develop, there is a concern for the portability of data between different applications.

Lisa Sabin-Wilson has been working with WordPress since 2002, and is the founder of E.WebScapes Design Studio. She has extensive experience of blogging, having built over 1,000 personal and professional blogs, and is a frequent speaker at blogging and social media conferences.

“Blogs are as much a part of life today as the evening newspaper was fifty years ago, and for much the same reason: Inquiring minds want to know. WordPress powers some of the most popular blogs on the Web, and with this guide to help, it can work for you, too. Here’s what WordPress does, how to set it up and use it, and some cool bells and whistles to make your blog stand out.”

I’m particularly interested in using WordPress as a stand-alone CMS for small business sites, and am currently investigating the possibilities.

Buy on Amazon.

In 2008, Yaz El-Hakim, Hugh Bassett-Jones and Dominic Northcott, all staff at the University of Winchester, had a vision for “the best, most comprehensive, most intuitive and free of charge directory for anyone wanting to take part in any extreme or adrenaline sports anywhere in the country.” . Facing stiff  competition from others at the University of Winchester, Super Fun Days Out was one of only two successful businesses in the November 2008 rounds for new business start-ups, and the funding has been put to good use.  Read more.

In April 2009, I checked over the website and gave the guys some advice on how it could become more interactive, and the potential for using social media to encourage repeat visitors! In July 2009, I was asked, along with Helen Owten, to come on board as social media strategist, with a particular responsibility for Twitter (at that time standing at 11 followers), setting up a blog (which is gradually coming to life), and bookmarking through sites such as a Delicious (which is still really awaiting its turn!), whilst Helen was responsible for Facebook, YouTube and Flickr. I’m really enjoying the challenge of being more structured in my approach to a blog, and looking for ways to encourage engagement… and using that knowledge in improving my other social media strategies!

Read more:

• Super Fun Days Out website / adrenablog
• Super Fun Days Out Twitter (623 followers and rising!)
• Super Fun Days Out Delicious
• Super Fun Days Out YouTube
• Super Fun Days Out Facebook
• Hugh Bassett-Jones website (Hugh undertakes all the web development)

At North Winchester Community Church we’ve been discussing the idea of a ‘new’ type of service, once a month, on Sunday evening’s, around the theme of a Pub Church (within the style of Fresh Expressions).

So, welcome to “The Gathering“, to which you can find out more details on the website, launched last night! I am naturally a night owl, and gained inspiration after our inaugural test-run on Sunday, as to where I could see this website fitting in a bit more… not that any of us really know how this service is going to turn out, as the whole point is that it’s experimental, and ready to be shaped by its members! The website is therefore fairly experimental and more explicitly a ‘work in progress’ than other sites that I have done.

Blog Content

The blog is structured with 3 basic pages for static content: what is the gathering about?; who can people contact to find out more?; where can people continue the discussions? For the remainder of the blog, the expectation is that the remainder of the entries will be blog/diary entries, listed in reverse order, with strong use of keywords/categories (although as we’re so experimental, these aren’t entirely clear, but we will monitor their evolvement) to allow visitors to filter the content that they desire. Of course, it wouldn’t be one of my sites without search (apparently the online world used to be 50% search, 50% through navigation… I think that balance has tipped in favour of searchers!)

WordPress.com Theme

Pressrow by Chris Pearson, a nice clean design, which allowed me to design my own header (using a collage of images from sxc.hu), and appears to have the features we need. The current NWCC site is moving across to self-hosted WordPress, so this may end up upon here, we’ll see how transferable it is, but I think it shows up the stunning pictures well!

Multi-Author Blog

This is my first attempt at using WordPress for a multi-author blog, but we want to get at least the organising group involved in blogging on the site, and then encourage others to engage and comment upon the site – maybe we need a touch of the polemical topics!

Social Media

Other than the blog itself, we have set up a Twitter feed, a Facebook group,  YouTube (no content yet) and Delicious (also no content), which seems approrpriate for a church which plans to not base itself around ‘sermons’, but other styles of discussion and interaction – including mix/match of online/offline…. as we said, all very experimental!