Digital Fingerprint » SEO

Improving Google Ranking

drbexl — Mon, 08 Feb 2010 11:10:20 +0000

“Among SEO professionals, there isn’t always consensus on precisely which and to what degree site factors contribute or detract from rankings on Google because the factors actually vary by industry. There are indeed, a number of contentious issues: markup and content quality, use of title tags, site organization and even arguments that Google Analytics data factors in to site rankings. Not likely (yet), but certainly up for debate among SEO professionals.

However, there are some Google ranking factors that most professionals agree affect site positioning on Google SERPs. However, these are opinions, find out for yourself how these apply to projects you’re working on.

Recommended Steps to Improve Google Ranking

1. Use keywords in HTML title tags. Probably the most significant factor for a site regardless of the competitive landscape, the title tag must be consistent with content in the page for best results. The more keywords in your title, the less effective this factor, be judicious.”

Read full story by Frederick Townes (March 2009)

Search Engine Optimisation: An Hour a Day

drbexl — Sat, 24 Oct 2009 08:56:10 +0000

Full Title: Search Engine Optimization: An Hour A Day
Author: Jennifer Grappone and Gradiva Couzin
Publisher: Wiley Publishing
Date: 2009 (2nd Edition)

Jennifer Grappone and Gradiva Couzin are search marketing consultants who have been working in SEO since 2000/1998, and come from project management/programming approaches respectively. They work with a large number of companies, including Fortune 500 companies.

“Back and bracing as ever, Search Engine Optimization: An Hour a Day, Second Edition offers brisk advice, bite-sized tasks, and smart tools to help you increase visibility for your website on the major search engines. In this new edition of their best-selling how-to guide, SEO consultants Jennifer Grappone and Gradiva Couzin offer surprisingly easy do-it-yourself techniques as well as the very latest SEO strategies for small, verysmall, and large businesses, as well as for bloggers and web designers.”

Buy on Amazon.

Search Metrics

drbexl — Mon, 19 Oct 2009 08:13:40 +0000

SEO Moz: The SEO Pyramid

SEOmoz Whiteboard Friday – The SEO Fundamentals Pyramid from Scott Willoughby on Vimeo.

Google Analytics
Learn more about where your visitors come from and how they interact with your site. You’ll get the information you need to write better ads, strengthen your marketing initiatives, and create higher-converting websites. Learn more about the benefits. Google Analytics is free to everyone, whether you are an advertiser, publisher, or site owner.

Keywords
A ‘keyword’ campaign needs to be selected very carefully, and form the basis of content, meta-tags and search-marketing campaigns.

Link Popularity
Search engines rank websites according to other sites which link to them, and not all sites are created equal! A number of factors come into play in this, of which the main is still quality, relevant content.

Google Alerts
Google Alerts are email updates of the latest relevant Google results (web, news, etc.) based on your choice of query or topic.

There is also be some helpful information in the blogs I follow.