Social effects of technology
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I ended up tweeting thoughts rather than live-blogging this final session (we were slightly distracted by the wonderful shoes!)
@benjaminellis #likeminds
October 28, 2010 1 Comment
Benjamin Ellis: Why the ‘we’ generation ‘knows’ different.
http://plixi.com/p/53388010
- Not what we think, not what you think, what we think they think.
- Marketing to averages is pointless so if we call it a generation of ‘digital natives’ (term doesn’t like) – if lump together – lose uniqueness.
In many ways we’re more privatised whilst also more public….
Things get faster and faster, with each technology things increase (exponentially?!)
A fish will be the last to discover water. We don’t notice air until it’s gone.
- How would you survive without?
- We don’t notice things that we use so much – we think we do but don’t really.
- Try a week without technology and see what we really notice we don’t miss… (see my ‘retreat from the digital life‘)
Everything is now micro decision which is part of a bigger decision.
Changing Behaviours
Can drive and change behaviour – e.g. Foursquare – can choose to go to where “your” people are.
Lots of small decisions affected by each email etc – invisibly consensus based. Difficult to know who know who made the decisions.
Barely planned behaviour has become the way of doing things.
Curating Knowledge
There are 2 types of knowledge – the subject or where to find it.
Google not a search engine but an index – like searching the back of library books. Amount of knowledge in the world has exploded. Grows faster than we can read it.
Businesses want tacit knowledge. Quantifiable. Our perception is that everything is knowable and that we do know most of it. Many think that Google’s first answer ‘is the right one’ (whether consciously or not).
Context Is King, what are the links between: data information knowledge wisdom.
Need for knowledge workers.
Knowledge is knowing that drop MacBook from 3m will break. We’re obsessed with situational knowledge because we can process it.
Wisdom is being able to apply knowledge in unknown situations e.g. knowing that leaving bag open on tube with MacBook in it…
@marketingwizdom #likeminds
October 28, 2010 Leave a Comment
Robert Clay achieving market leadership with Creativity & Curation
http://plixi.com/p/53378351
- Invented anti-corrosion for cars
- Building up expertise over past experience.
- Develops into huge marketing collection books audio rss twitter facebook linked in paperli information organised into a knowledge base (auto sorted)
People suffering from information overload – no normal people can cope with this.
- Distil information into a usable form for others to solve real business issues.
- Charge for the curation of information as a service to others.
Evernote. Capture content in one place and use elsewhere.
I have to say I got a bit of information overload from this session. This man speaks FAST and wasn’t quite sure what message we were supposed to get from it. As a historian I appreciate the ‘curation of knowledge’, uses one of the key skills we learn in history!
Sim Stewart @cofacio #likeminds
October 28, 2010 2 Comments
http://cofacio.com/
Sim Stewart
cofacio – a help engines for organizations
People are facing:
- Information overload
- Speed of change
- Time poor
A new system where can find people looking for same kind of issues.
Why?
Once you remove the barriers people like to help each other.
Why not? No reason why can’t just do things for fun
Find others who help each other e.g. local perspective
Offer help & get help. Get thanked = get points. Donate points to charities.
Doing what many are already doing but making it easier/more fun.
Guy Clapperton #likeminds
October 28, 2010 2 Comments
‘Show me the money’
http://plixi.com/p/53375358
Why are we on social media if each of our followers isn’t giving us money? Essentially about sharing (Twitter, Facebook, Music etc.)
Also about influencing – may not be changing substance but way people interacting. A lot of people aren’t in for the money.
Concerns re books & newspapers available for nothing. When the Times went behind a pay wall – derided. Facebook & Twitter every time try to make money is derided. We’re training a generation to expect everything for nothing. Where do we make money – a disconnect between what people expect for nothing
Disconnect. Better to have 10% of users paying or 100% non paying. If we’re using free services can we complain if it goes wrong. How do we pay for innovation? Expect the unpaid model to change – debates re now we make this sustainable. Lots of businesses depend on stuff for which they’re not paying.
Next generation going to expect everything for free but going to be left with our bills. Is this like the 1960 – free idealists – are we due a 1970s/80s style reality session. Clapperton.tel
Still time to sign up for #likeminds this week
October 25, 2010 1 Comment
Like Minds is a two day conference looking at how media is changing right now, and how curation – the fostering of communities – is becoming the way to build long term value as we answer the question, “What do you do when people can get all the content they want for free?”
Thursday 28th and Friday 29th October. Read more here.
Will I be there?
I will be having a super early start from Winchester on Thursday morning, to try and arrive for a 9.30am registration, and then will have to leave before the evening jollies as I’m teaching Manipulating Media on Friday morning (9am!). The full programme for the event is here, and the sessions I am signed up for are:
- IMMERSIVE: “How to use Social Media for Small Business” with Joanne Jacobs: “How to practically make the social web deliver results for your small business.”
- LUNCHTIME:
14:00 – 18:00 Keynote Insights
The afternoon Insights consist of 4 keynotes, 2 endeavours and 3 people-to-people sessions, with ample time for networking.
- Introduction: Speakers: Scott Gould and Andrew Ellis
- Keynote: “Show Me The Money: A Sanity Check For Monetizing Community” Speaker: Guy Clapperton
- A sobering discussion with case studies from leading media critic Guy Clapperton on where the money in social really is.
- Endeavour: “The Help Engine: A New Way To Give”. More about Cofacio
- Understanding that the future won’t be as much about giving money as it will be about giving resources
- Keynote: “Valued Based Curation in a Volume Based World” Speaker: Robert Clay from Marketing Wizdom
- How a high level of value beats the volume based approach when it comes to curation and building community.
- Keynote: “Why the ‘We’ Generation ‘Knows’ Different”. Speaker: Benjamin Ellis, from Redcatco
- Looking at the next generation of knowledge workers and why digital conversations are a critical business asset.
- Endeavour: National Trust: “Our Beautiful Country” Speaker: Robyn Brown, from The National Trust
- Curation isn’t new – the National Trust have lessons to share from their rich history.
- Keynote: “The Social Impact of Technology” Speaker: Tiffany St. James, from Stimulation Ltd
- How is social technology changing the very way our society thinks?
I am really looking forward to seeing a different way of doing things, and seeing how many of the ideas I can feed back into Blended Learning opportunities at the University of Winchester and University of Durham (@bigbible).
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