Speaker: Real Relationships in a Virtual Space #NMTrain

Are you joining us in Leeds today? I’ll be kicking off the day with:

#CfP Abstract Submission: Encouraging Faith Voices in Digital Spaces

Media, Religion, Culture Conference 2012
http://mrc.anadolu.edu.tr/
Format: Presentation, leading to discussion.

I was alerted to this conference at the weekend, and had about 24 hours to pull together a conference proposal. We’ll see if this ticks any of the right boxes… 

We live in a ‘digital age’, in a world that is increasingly defined and shaped by the digital. When we talk about ‘unplugging’, we are giving the impression that the effects of digital culture on our life are optional. This paper asserts that the digital is a ‘space’ or ‘culture’, and that there is no such thing as ‘virtual’ and ‘real’ worlds: only online and offline space/cultures. It uses the Christian context as an example of how cultural change is being encouraged through engagement in the digital spaces.

For many in the Christian church, the rise of the digital age, in particular social media, has been seen as something to be feared, if not ignored as an irrelevance. David Wilkinson (CODEC) emphasises that God is a communicating God, a God who is extravagant in communication, not a silent God who has to be tempted into communicating with people. Importantly, however, God looks to communicate in the right context, something that Christians often get wrong, and preach into the wrong context.

Sharon Watkins, head of a Christian order, said “God never told the world to go to church; but God did tell the church to go to the world.” Accommodation theory calls for us to accommodate to the world in which we live, to be part of the conversations, rather than trying to protect ourselves in the bubble of our own faith.Technology is not the problem, not the answer, but it is the reality for most in our world, and therefore those of faith need to engage with it.

The Centre for Christian Communication in a Digital Age (CODEC) undertook a Biblical Literacy Survey in 2009, which demonstrated that although 75% of people have access to a Bible, only 18% read their Bible daily. The Big Bible Project emerged through a desire to get people reading the Bible, making use of the widest range of social media tools, already used by millions every day. What questions do people have, and how do we make our faith, and our religious texts, more accessible through online tools?

Religions need to stop blaming the media for poor representations of their faith, and get involved. We all have something to contribute to the digital space: a digitally enabled laity is powerful. In a world where hierarchies are collapsing, we can draw on a range of voices, rather than adding this to the ‘to-do list’ for the leadership team. Elizabeth Dresher identified three characteristics, creative improvisation, participation & distributed authority that have made broadcast media unsuitable for many mainstream Christian churches, that are assets in a social media world, offering space for questioning.

The Big Bible Project has engaged over sixty ‘digital disciples’, those who seek to live out their Christian faith in the digital spaces, in conversation. We would like to open some of the topics of debate that they have raised with conference delegates, including questions of authenticity, appropriate behaviours, mobile device etiquette, the power of images and words, and whether these are similar concerns across other faiths. What does it mean for faith voices in the digital space?

Dr Bex Lewis, Blended Learning Project Manager, The Big Bible Project, CODEC, University of Durham. Bex.Lewis@durham.ac.uk

Tweet Impact for @biblesummary #biblefresh

In July, I started working for CODEC (University of Durham, although thankfully I only have to commute to Premier Radio in London!).  My brief is to work with the text “Matthew for Everyone” by Tom Wright (former Bishop of Durham), to produce “blended learning” material (i.e. online/offline) to work with this text,  with the potential for future texts.

The Vision
Over Lent 2010, “The Big Read” was carried out in Durham, and it was so successful, there was a clear need to make this national, and the project for 2011 ties in with Biblefresh: “Our vision is to make 2011 a year of the Bible to help individuals and the whole church gain greater skill in handling the scriptures and a greater passion for hearing and obeying the Bible.” Biblefresh was partly inspired by the 400th anniversary of the King James Bible, the first time that the Bible was translated into English (rather than Latin). I have spent the first month talking to various people about ideas for the project, and we’re planning on doing a crowd-sourcing project… as a Twitter addict, one of my first ideas was to do “something with Twitter” (we have an account: @bigbible)… and then this week decided that one idea was already going to happen much better (although of course there’s potential for more than one person to do this, people will have different interpretations)…

@biblesummary
Seven days ago, Chris Juby sent out his first tweet via @biblesummary:

I was alerted to the project through a Tweet from @pmphillips (director of CODEC!), and immediately followed (one of the first 80!) & Tweeted about it, as well as posting comments on the website, suggesting that Chris use, e.g. ‘&’ rather than ‘and’, but apparently he’s a ‘glutton for punishment’. Wonder if I have any part to play in the success story… I got quite a few retweets from various tweets sent throughout the week… but really, the project is genius in its simplicity and stands on its own feet:

A Success Story
A lot of which I reckon is down to good old fashioned press coverage…  and of course plenty of Tweets:

The biggest coup, however, is getting @Mashable to talk about it, the most influential man on Twitter: “One Man will Try to Tweet the Bible over Three Years“.

When I started this article 25 minutes ago, he had 999 followers, he now has 1084 followers (9:52am), and I expect his numbers to shoot sky high. A real success story – congratulations!!

How can I get involved?
Follow @biblesummary on Twitter, a stream which is PURELY for Tweeting the Bible – to comment & interact go to the website.

Reaching Out in the Digital Age #cnm10 #refract

Since 2007, Premier have hosted the Christian Blog Awards, this year  renamed the Christian New Media Awards – submissions are being encouraged. To complement the awards (which are by invitation only), a conference entitled “Reaching Out in the Digital Age” is being hosted on Saturday 16th October.

What am I doing for it?
I am presenting the post-lunch keynote with Maggi Dawn, which has been entitled “Case Studies” in one piece of publicity, and we will address those, but in another piece, we’re much more excitingly titled “”What’s Up and Why? The very latest media with a theological twist”, with a thought-provoking way to get the information across! I am also doing ‘Getting the most out of Facebook and Twitter’, potentially with someone from Premier…

Tweeting the Conference
The hasthtags #cnm10 (not to be confused with #cmn10!) for the whole event, and #refract for the theological strand, are already in use, so please start tweeting with them.

Who’s This For?
If you are a Church Leader, a keen enthusiast of the digital world, or a theologian/academic… or you enjoyed seeing information coming from #digisymp #cmn10 or #medialit, you are likely to enjoy it.

More Info?
Book Here. Download the #conference leaflet (1MB) and the #refract poster (287KB) in PDF format. (Visit Adobe if you need a PDF reader)

Theological Refraction of the Internet 16th Oct 2010#refract

Read more about the Christian New Media Conference on October 16th in central London.  We’re going to be looking at how the internet affects us as human beings – what are the theological implications of the internet?  How can the church and the academy get involved? 

The event (#refract) is part of the Christian New Media Conference which will include workshops on the how church leaders, members and techies (interesting list that!) might engage with social media.  Workshops include looking at New Media; website and the law; creating podcasts; making viral videos; fundraising online; use of social media in the churches.  Read more.

Twitter Names

Blogging with WordPress #medialit

Here is the Prezi which I am just finishing at #MediaLit.

The Digital Revolution and the Internet #medialit

The presentation that I’ve just given at MediaLit. See ‘The notes‘, and the exercise “fears and possibilities“.

The Digital Revolution and the Future #medialit (notes)

The Past

  • Gutenberg Press: The Past
  • Medieval Helpdesk video (http://www.youtube.com/watch?v=pQHX-SjgQvQ 2.30 minutes)
  • Telephone /Moral panics
  • What do we define as “new” media – all media has been “new” at some point.
  • Digital is much wider than the web, but today we’re essentially talking about that (internet – the railway tracks/infrastructure; the world wide web – the content that runs at different speeds along it!)
  • Brief History of the Internet (http://www.youtube.com/watch?v=FbMHY8I_kQ8 1.52)
  • Diagram of internet history timeline (see how the rate of change has accelerated, interesting categorisation; web proposed 1989/live in 1991)
  • Now – in the age of social media (the age I find exciting, having been online since 1997, and not being a tech-head programmer!)
    • We are living in an “era that marks a rupture with values based on deference to rational design, orderly markets and vertical institutions. We are embracing the exhilarating uncertainty of delightful randomness, creative destruction and horizontal networks. In a word, we are celebrating our deepest social impulses.” [Throwing Sheep in the Boardroom, px]
    • EXERCISE: Stand up if you have ever had/actively use(accounts)s
      • Facebook
      • Blog
      • Twitter
      • YouTube
      • Rather than getting over-technical, let’s use the analogy of ice-cream to think about social media…
      • Social Media in Plain English (http://www.youtube.com/watch?v=MpIOClX1jPE 3.44) [The Prosumer]

The Present

  • Overview of tools – please don’t get overwhelmed by this – [#iblc10 – build up CONFIDENCE in tools in general – as too fast changing for software deps to keep up with ALL]  what I hope that you will get from this is that there are SO MANY tools, that it’s impossible for anyone to be a social media expert (I don’t know how to use all of these – but I’ll experiment) – so you can choose the tools that are right for you…
    • Explain what each of the following are briefly:
    • Presentation Tools (Slideshare/Prezi)
    • Social Networking (so many options, Facebook, Bebo, MySpace, Orkut – recognise whole world doesn’t use the same – e.g. China QQ)
      • LinkedIn – a business connection based on ‘rational choices’ whereas other sites are maybe only linked via non-rational social desires…
      • 4 Elements of a Successful Facebook Strategy
        • [Think about Ikea’s tagging strategy, Superbadger]
  • Bookmarking (Digg/Delicious)
  • Photo-Sharing (Flickr/Tagging)
  • Video (YouTube/Vimeo/Tangle)
    • Leveraging YouTube (note: Google indexes videos, audio, etc. – and as there’s LESS video video can come higher up in the search)
    • Quick & dirty videos can get great responses… people like “the real”
    • Importance of leaving the comments section open…
  • Microblogging (Twitter/Plurk/Friendfeed more of an aggregator?)
    • A visual guide to Twitter
    • [NOW news, relationship building, sharing links, fun, e.g. #charitytuesday #followfriday]
    • Make yourself INTERESTING to readers – justify their investment of TIME and give them a reason to ‘follow’/’continue following’
      • Insights
      • Sneak Peaks/Discounts
      • Fun/Humour (balance serious/casual)
      • Support
      • What’s new?
      • Most efficiently used when a clear human voice behind it (e.g. respond every day 10-11), and think carefully about the TONE that you use for this, keep it light-hearted, unless dealing with a serious complaint (and try to avoid shutting down comments/complaints or the conversation will go on without you – e.g. Dell/Amazon/Habitat, etc.)
        • Put someone who cares & sees the value in it behind it – it’s a GENUINE medium, and any falseness will soon become clear. Respond quickly (if only responds 9-5, think about putting in bio!)
        • Need to engage in regular monitor & reciprocation. 1 person, 1 connection, 1 conversation at a time – charities in particular should treat every tweeter as though they were a major donor!
        • I’m a historian by trade – for many years the voices of the elite were heard, and then in the 1960s we had the growth of ‘history from below’, of ‘the people’ – that’s what we can see & hear through social media today… allow your workers or your beneficiaries to speak (RT them)
  • Blogging (Tumblr, Blogger, WordPress)
    • More in depth material, personal reflections, etc.
    • Syzygy – site set up in 3 hours, now maintained by Tim
    • Central source into which all your other social media feed – so why second session focuses on blogging..
    • Pre-existing materials to start from:
      • Print materials (my first website essentially translated my undergrad diss to web)
      • Video/Photo/Audio
      • Staff enthusiasm?
      • Easily accessible vox pops, etc.
  • Audio (Audacity, Audioboo, Podcast) [On the spot reactions]
  • Geolocation (Foursquare, Gowalla)
  • Augmented Reality (QR codes, voucher cloud, facial recognition)
    • Minority Report (http://www.youtube.com/watch?v=oBaiKsYUdvg  30 seconds)
    • Howard Stark (http://www.youtube.com/watch?v=1_u34kV9go0  2 minutes)
  • Tools
    • Justgiving
    • Google Analytics
    • Campaign Monitor
    • Get Satisfaction (crowd-source support)
      • Cloud Computing Video (http://www.youtube.com/watch?v=2dGb-MMeQ50 2 mins)
      • Talk of “the wisdom of the clouds” – need to also recognise can be “the ignorance of the crowds” – we may want to challenge others – and become the THOUGHT LEADERS…
  • Building a Digital Strategy (need an overview)
    • How the digital environment is important to those who use it (stats)
    • Peer-to-Peer use is becoming more common (examples)
      • Socks for Happy People (social enterprise)
      • Pixel Project (activist campaign)
  • Advice
    • Be consistent
    • Be authentic & genuine (let the human voice speak through)
    • Etc…
    • Back to ‘accommodation theory’ – speak to YOUR audience (are you speaking to Christians or non-Christians?!)
  • Tagging (Folksonomy)
  • Twitter (what can you do with it)
    • [add some more practical advice/slides]
  • Smartphones (HTC, Android, iPhone)
    • Importance of the apps
  • What is the web capable of? ENGAGE
  • What can be measured? (ROI)
  • So, if it’s so great, why are there so many fears about it?
    • Media Quote (Observer) [Like MoI in WW2, press anti-anything that threatens it, in that case the MoI]
    • EXERCISE: Large sheet of paper/banqueting roll, 15-20 mins to scribble down fears & possibilities. Half room on each (rather than both trying to deal with both!)
      • What are the FEARS about social media?
      • What are the POSSIBILITIES of social media?
      • [Think what other areas of life we tend to get over-protective in, and are we doing similar here. What about educating people to trust their own judgements/critique things?]

The People

  • So WHO is using social media  – what do they want, or is a better question, what do they need, but don’t even know that they need? What is the situation that we are dealing with NOT what would we like it to be (although that could be a valid question, once you understand how things already are!)
    • Henry Ford: “Faster Horses”
    • UK: 76% penetration
    • Morgan Stanley: Mobile use is the largest growing field (students, around 50% have them)
    • Technology Stewards (is that what you’ll become for your church?) finding the right tool for the job.
    • Prensky (Digital natives, etc. now digital residents/visitors – less age specific)
    • Virtual Revolution Clip (http://www.youtube.com/watch?v=rkxdn7LsQH0) 1 minute
      • Internet savvy
      • Attached to their mobile phone
      • Used to ‘free’/viral/interactive
      • Resents ‘marketing’
      • Jenkins, 2008, p16: “Media convergence impacts the way we consume media. A teenager… may juggle 4 or 5 windows, scan the web, listen to and download MP3 files, chat with friends, word-process a paper, and respond to email, shifting rapidly among tasks.”
  • Childwise Report
    • 1.8 hours per day on the internet
    • The split (boys/girls – more social?)
    • 2.8 hours per day on TV
    • Large percentage watching that on the internet
    • 75% of them still read books for pleasure.
    • Summary of data – number on mobile phones..
  • What makes generation unique (funnily enough, Google search – 2/3 top entries were about understanding your audience in order to evangelise!) – can’t remember where it’s from right now…
  • Recent surveys – Twitter (for conf paper last week)
    • Students – prefer Facebook or think it’s vacuous
    • Staff – not much different
    • So what does that say about the digital native debate?
    • Can see a real concern here that students are doing more surface learning, they’re going to Wikipedia first – and whatever they’re doing, do we think everyone else is doing too?
  • I love Twitter… started really using it January 2009 (like Facebook, I’d set up an account then sat & wondered what I was supposed to do with it.. the only thing that works is experimentation, and listening to those who have already done it – one of the difficulties, but also the joys – no strict rules for social media, although there is CROWD etiquette!)
    • Set up account @drbexl – was quite careful about what I put on it at first, now don’t think about it so much, quite often use it as a notebook for me.
      • Klout Score: ‘socialiser’ (what works)
      • Klout Score: ‘activist’ (for digitalfprint)
      • Twitter really works with THIRD PARTY apps (e.g. smartphones, can use on the move, Tweetdeck, Hootsuite, Tweetphoto, etc)
      • Find Twitter a great outlet for the fact that have always described self as ‘too honest’… difficult to be much else, but that doesn’t mean “TMI”.
      • Difficult for those who are used to institutional values – where things are constructed, formal, vertical, hierarchic, static & rigid = whereas the SOCIAL emphasises – spontaneous. Informal, horizontal, heterarchic, dynamic & shifting.  (Throwing Sheep, p2).
      • Overheard: Theological questions about identity – pseudonyms – something uniquely Christian  – about one ID (embodiment) – Same person in every context (don’t do/say things online that couldn’t otherwise… is a common perception – but EASY to see that can’t be seen as the same elsewhere… ) allows me to be HONEST! “Become safe by being known not by being unknown.”
  • See example from my Church –obviously some enthusiasm from someone, last message is April 2009 (better not to have one) – not really been promoted/integrated, etc. Obviously not ONE person in charge of it – so no one looks after it? Social media doesn’t just happen, it may be “free” but a time investment is required..
  • 20s/30s group however, has been created by those in the group & is very active!
    • As a big church – is possible that people are in many other groups, but would be good to cross-link…
  • So what can we do that is different?
    • Classic example http://www.youtube.com/watch?v=rHASQg8fR0s (4 mins, or can go from 2 mins in) – conviction as to what was the right thing to do, despite disapproval from those who wanted to do it “the way we’ve always done it”.
    • Aung Sang Suu Kyi (http://www.64forsuu.org/, 64forsuu)
    • What PURPOSE do you want to achieve with social media?
      • What relationships do you want to build?
      • What actions do you want people to take?
      • What buzz do you want to create around your product?
      • Do you want to humanise your company/charity?
      • Bring your brand up to date?
      • Do you want to LISTEN to what people want?
      • Do you want to raise awareness?
      • Do you want client leads/create sales?
      • Do you want to provide thought leadership?
      • EXERCISE: Spend 5 minutes thinking what you could do differently -  I think this is a conversation we could continue over the break, so just first ideas… may be a bit overwhelming, but please just keep digesting – one tool at a time!

The Future

  • To look at the future, let’s go back to 2006 – when Time magazine described the web as “a revolution”… (we can debate that term, was it a true revolution, or are we doing many of the things we were already doing, but differently, faster, on a wider scale, more transient/more permanent?)  – another one to chew on (and feel free to comment on my blog!)
  • So, what do we predict for the future – already seen geolocation and augmented reality are coming, but we didn’t see [these] coming, so how can we predict what is next.
    • Marcus’s book on digital literacy, available in PDF form
    • NOTE: Last year we all thought Google Wave was the next big thing/big wet flannel that was!!
      • http://joindiaspora.com/ (received lots of funding, although is little more than ideas – all the fuss re: privacy – will own own data)
  • Some idea also of what is en route
  • Douglas Adams: The best way to predict the future is to be part of it.
    • And I would say – play, play, play… (see @johnsw book)

#MediaLit @ CODEC

If I go quiet this week, I’m blogging on my personal account – it’s about media literacy, but a lot of it is about theology, so I have chosen to use that account: http://drbexl.co.uk/tag/medialit/.

See the Tweet History, and the organising body: CODEC with Church and Media Network.

CODEC, The Big Read, #CNM10, #CMN10, #CMN11

Lots of feedback from a post by ‘The Church Mouse’ in regards to #cmn10 indicating that there was little on new media at the conference… I missed the original post as I was busy talking to another group who are working with others who need some persuasion in using ‘new media’ – those in Higher Education!  There was a fair bit of “New Media” (whatever that may be these days), it just wasn’t central stage, but believe me, after giving this talk, I have never been so in demand to be spoken to s0 the interest is definitely there. I also pushed hard getting Twitter into the conference, using pre-advertising of the hashtag #cmn10, and from last year, when we had around 6 people tweeting, this year we had around 40, including at least 10 who were trying for the first time!  Here’s my summary of the conference… and I am looking forward to preparing for MediaLit which is all next week – and then onto The Big Read!

Here is Pete Phillips reply to the Church Mouse:

“But I wasn’t there and nor was Mouse.  I have to say that I was able to pick up a new media vibe from the Conference through receiving lots of tweets about what was happening (several saying that CODEC seemed to get a good few mentions during the Conference).  If you’re interested, Bex Lewis kept a record of the tweets made with the #cmn10 hashtag here: http://export.twapperkeeper.com/cmn10-4c1365ca31c75.tar.  Don’t you just love the name ‘twapperkeeper’?

Although CODEC wasn’t officially there, Andrew Graystone, CMN Chair, is a good friend of CODEC and is on our Steering Group.  Andrew is working with us next week on our Media training event for clergy and Christian professionals (Medialit).  And the indefatigable Bex Lewis (a polymath, no less) was there and fielding some questions about CODEC and the work we are doing – more on Bex below.

Having said all that, certainly, we’d be more than happy to talk with CMN about #cmn11 and increase our involvement in this important conference.  It is important to push into new areas of thinking (and yes, I think there is a difference between traditional media and new media) – cloud networking, the implications of new technology and the age of distraction, the instantaneous nature of contemporary news media, and the democratization of reporting are key factors of how the media engages with the contemporary world.  I heard of the West Cumbria shootings on Twitter long before the BBC had picked it up.

And talking of the news, Mouse says I can plug some of what CODEC are doing at the moment – so briefly…

Bex Lewis and the Big Read

While I’m posting, Bex Lewis is starting work with us from July 1st for 2.5 days a week based at Premier Christian Media in Pimlico, London.  Bex is going to working with a number of agencies (Premier, SPCK, Biblefresh, Methodist Church, and others) to develop a national version of The Big Read – an initiative launched by Bishop Tom Wright in the NE of England last year.  Watch this space for lots more in preparation for Lent 2011.”

There’s lots more exciting things on, so keep an eye on Pete’s blog too!