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Having met Dr Russell Farnworth at the TWR-World event in Prague, I was invited to visit the TWR-UK offices in Altrincham, and give some insights into what social media could further do for them. It’s a small Christian radio station with a big heart, and it was an enjoyable afternoon. The presentation was designed for internal distribution only but we looked at a range of things, including:

• Putting the ‘social’ back into social media
• Understanding the link between online/offline
• Thinking about social media goals for the station
• Thinking about what makes for a good story within their context
• Considering what a blog could do
• Surveying listeners and taking time to “lurk” on similar organisation sites.
• Developing more interactivity on Facebook and Twitter
• Considering use of YouTube and Pinterest
• The need for a social media policy

Left them with plenty to think about, enthusiasm to move forward, and we’ll see what comes of it!