Really interesting presentation of statistic for Facebook:

In my efforts to declutter & streamline, I totally missed the following ‘live chat’ on Guardian Higher Education (thanks to Justine Mortimer for bringing it to my attention), seeking to find effective ways for social media to be used in HE, rather than just leading to fatigue:

Matt Silverman writes for Mashable: “When it comes to higher ed, there are not only opportunities for digital learning, but digital marketing too.” Social media can allow universities to advertise to prospective students, to share class announcements and to allow alumni to keep in touch. In the academic community, social media offers a chance for collaborative work, networking and profile building.

Check out the full story online, or like Guardian Higher Education on Facebook.

Read the full social media policy for the Olympics, which starts:

The IOC actively encourages and supports athletes and other accredited persons at the Olympic Games to take part in ‘social media’ and to post, blog and tweet their experiences. Such activity must respect the Olympic Charter and must comply with the following. As a general rule, the IOC encourages all social media and blogging activity at the Olympic Games provided that it is not for commercial and/or advertising purposes and that it does not create or imply an unauthorised association of a third party with the IOC, the Olympic Games or the Olympic Movement.

 

Keeping it simple today – hopefully The Archivist will give us the full range of tweets:

15th March 2012 on UCB Radio. If you haven’t seen the video, it’s here.

Life before “Social Media” took over:

I’m currently at the Federation of European Broadcasters 13th International Conference at Kim Hotel Dresden, about to give the following Plenary:

A new term has become popular – chatterboxing, meaning watching a TV programme while talking to others about it online.  A lot of people are doing it, mostly via Twitter

A lot of TV programmes now display their hashtag when they start as an invitation to tweet during the programme – and a lot of people do. It’s reported that some popular programmes have attracted 100s of thousands of tweets. We wanted to get a bit more insight into this phenomenon so we tracked the tweets of viewers watching one recent sporting event on a UK channel over 4 days.  We collected all the tweets and then analysed them on a daily and hourly basis.

Our findings show that although the number of tweets, compared to the size of the audience, is not large they can have a significant impact.  The numbers give an indication of the response of the audience to programme scheduling decisions and also point to how more effective use might be made of promoting the use of hashtags.

The report on the results so far is at davidr-blog.blogspot.co.uk/