We Think

Full Title: We Think: mass innovation, not mass production
Author: Charles Leadbeater
Publisher: Profile Books
Date: 2009 (2nd Edition)

“You are what you share

That is the ethic of the world being created by YouTube and MySpace, Wikipedia and Facebook. We-Think is a rallying call for the shared power of the web to make society more open and egalitarian.

We-Think reports on an unparalleled wave of collaborative creativity as people from California to China devise ways to work together than are more democratic, productive and creative. This guide to the new culture of mass participation and innovation is a book like no other: it started first online through a unique experiment in collaborative creativity involving hundreds of people across the globe.

Today’s generation are not content to remain spectators, they are tomorrow’s players. Their slogan: we think therefore we write.”

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